Understanding Brands
What brands are and how to organize your accounts.
What is a brand?
A brand is a way to group your social accounts under one identity. If you only use Fervae for yourself, you'll have one brand with all your accounts under it.
But if you manage social media for more than one identity (for example, your personal accounts and your lab's accounts), you'd create a separate brand for each one.
Why brands matter
When you compose a post, your accounts are grouped by brand. This makes it easy to select or deselect all of a brand's accounts at once. If you're posting on behalf of your lab, you select the lab brand. If you're posting as yourself, you select your personal brand.
Example
| Brand | Accounts |
|---|---|
| Dr. Jane Smith | Personal Instagram, Personal Bluesky, Personal LinkedIn |
| Smith Lab | Lab Instagram, Lab Threads, Lab Facebook Page |
When composing a post, you can pick accounts from one brand or both.